Although most people do not have a personal marketing plan, when would one be appropriate?

What will be an ideal response?


Students might reflect on their own personal circumstances, but three plausible responses include the choice and process they used to select a college or university, a potential marriage, and a job.

Business

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A retailer is concerned with how to better compete with a newly-opened membership club located 3 miles from its main store. What type of audit should be conducted?

a. horizontal audit b. vertical audit c. disguised audit d. undisguised audit

Business

TwitPic, Flickr, and Photobucket are all examples of:

a. media sharing sites. b. corporate blogs. c. virtual worlds. d. microblogs.

Business

In which of the following Project Management Maturity Model Levels is the focus is on continuous improvement through incremental advancements of existing practices and by innovations using new technologies and methods?

A. Ad hoc project management B. Formal application of project management C. Institutionalization of project management D. Management of project management system E. Optimization of project management system

Business

One of the first steps in choosing an HRIS is for the HR personnel to

A. evaluate the most time-consuming tasks. B. examine the user-friendliness of the software. C. calculate the cost savings in using an HRIS. D. calculate the time required to train the HR staff.

Business