________ is free software created and updated by a worldwide community of programmers
A) An app
B) Open-source software
C) Cloud-based software
D) A web service
E) Office software
B
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All of the following are mentioned in the text as disadvantages that are related to unstructured questions EXCEPT:
A) respondent response limitations. B) recording error. C) data coding. D) added complexity of analysis. E) A and D
The advent of social media as a communication tool for marketers has made companies
A. abandon other sources of customer communication. B. proactive in their communication approach. C. hesitant about communicating on that platform. D. reactive in their communications approach. E. less willing to communicate with their customers.
Which of the following is NOT commonly seen as an activity within the diagnostic phase?
a. Analyze the data, including sorting them into key themes. b. Gather additional data if something appears missing. c. Interpret the data. d. Select and prioritize the right issues that will “energize” the client.
A few members dominating the discussion is a critical disadvantage of which data gathering method?
a. interviews b. focus groups c. observations d. unobtrusive measures