In your text's sample marketing plan, two of the company goals are "Achieve growth rate in sales of 12% for the year 2008" and "Maintain a gross margin of 45% each month." As indicated by these two examples, a marketing goal should be
A) measurable
B) general
C) creative
D) company-wide
E) set by management
A
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Indicate whether the statement is true or false
A fishbone diagram is another name for a?
a. Cause-and-effect diagram b. Boxplot diagram c. Check sheet diagram d. Roundtable diagram
Which of the following situational communication styles demonstrates high task-high relationship behavior using a closed presentation for the task with an open elicitation for the relationship?
A. Consultative communication style B. Laissez-faire communication style C. Autocratic communication style D. Participative communication style
A _______________ decision involves higher-level issues and is concerned with the overall direction of the organization, defining the overarching goals and aspirations for the organization's future
a. strategic b. tactical c. intuitive d. operational