What is a marketing intermediary, and what are the activities that marketing intermediaries perform?

What will be an ideal response?


Marketing intermediaries link producers to other intermediaries or to ultimate consumers through contractual arrangements or through the purchase and resale of products. Marketing intermediaries play key roles in customer relationship management, not only through their distribution activities but by maintaining databases and information systems to help all members of the marketing channel maintain effective customer relationships. These marketing intermediaries facilitate exchanges, set promotional objectives, establish pricing policies, and encourage physical distribution.

Business

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Employees are most likely to benefit from a flexible spending account if they have predictable health care expenses, such as insurance premiums.

Answer the following statement true (T) or false (F)

Business

There is a hierarchy of rights to consider when applying rights theory

a. True b. False Indicate whether the statement is true or false

Business

Perry Company has a tax rate of 30 percent and is considering a capital project that will make the following annual contribution to operating income before income taxes: Cash revenues $250,000 Cash expenses (150,000) Depreciation (75,000) Operating income before income taxes $25,000 The impact of income taxes on net cash flows will be

A) $(7,500). B) $(22,500). C) $(45,000). D) $(75,000).

Business

Ordering costs ______.

A. are expressed on a per-order basis B. are proportional to quantity ordered C. depend on quality of products ordered D. are usually higher than holding costs

Business