Writing something for use in broadcast media is different from writing something for print media because ______
A) broadcasters want snappy copy
B) broadcasters reach a bigger audience
C) the broadcast audience is more attentive
D) it is more expensive
E) the broadcast audience usually gets only one chance to understand the message
Answer: E
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The 84 Lumber commercial coincided with ______.
A. the presidential inauguration B. the Olympics C. March Madness D. the Stanley Cup finals
He wrote that a ruler lost the right to rule if he or she ignored community needs:
a) John Milton; b) Thomas Hobbes; c) John Locke; d) Cato; e) none of the above
Atira has just returned from spring break and is telling her friend Nida all about her great time. Nida has been very responsive to Atira's story-laughing and nodding-but now has increased her eye contact, raised a finger, and shifted her posture. Nida's nonverbal cues probably indicate that she __________.
A. is upset by Atira's tale B. is faking her listening C. desires to change roles from listener to speaker D. objects to what Atira has just said
Which of the following statements about real-time online speeches is (are) true?
A. You should talk directly into the webcam as if you were making eye contact with an audience right in front of you. B. The best distance to sit from the webcam is a foot away so your face will fill the audience's screen. C. Audiences are likely to be understanding if you haven't mastered the online presentation software for your speech. D. All the answers are correct. E. Both the best distance to sit from the webcam is a foot away so your face will fill the audience's screen and you should talk directly into the webcam as if you were making eye contact with an audience right in front of you.