Write a short note on "brand awareness" as an objective of marketing communications
What will be an ideal response?
Brand awareness refers to fostering the consumer's ability to recognize or recall the brand within the category, in sufficient detail to make a purchase. Recognition is easier to achieve than recall. Brand recall is important outside the store; brand recognition is important inside the store. Brand awareness provides a foundation for brand equity.
You might also like to view...
Which of the following is defined as verbal information linked to visual images?
A. rehearsal B. coding C. imaging D. availability bias
The purposes of a defensive strategy do not include
A. decreasing the risk of being attacked. B. helping protect a competitive advantage. C. weakening the impact of any attack that occurs. D. pressuring challengers to aim their efforts at other rivals. E. increasing the risk of having to defend an attack.
Which statement best describes the significance of the 1842 court case, Commonwealth vs. Hunt?
A. It legitimized the injunction. B. It established the conspiracy doctrine. C. It stated that neither the ends of labor unions nor the means to achieve those ends were legal. D. It declared that unions were not necessarily unlawful conspiracies.
Under the UCC, for risk of loss purposes, the "sale on consignment" is treated like a "sale on
approval." Indicate whether the statement is true or false