In relationship marketing, _______________

a. an immediate consumer response is expected
b. advertisers and consumers communicate one-to-one through personalized media
c. advertisers and consumers meet face to face
d. advertisers and consumers know each other personally


b

Communication & Mass Media

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Why is television produced more than film, in most countries?

What will be an ideal response?

Communication & Mass Media

When the text states that nonverbal communication is ambiguous, it means that

A) little work is needed to understand and interpret nonverbal behavior B) nonverbal communication is less credible than verbal communication C) we cannot assume that nonverbal communication has only one meaning D) nonverbal communication is learned E) it is difficult to misunderstand or misinterpret nonverbal behavior

Communication & Mass Media

_______ competency is fundamental to support sensitivity to organizational life and to guide skill development

a) Knowledg b) Sensitivity c) Skills d) Values

Communication & Mass Media

The perception process is a passive one

Indicate whether the statement is true or false

Communication & Mass Media