Which item below is not true of a Ginnie Mae bond?
A)
Ginnie Mae purchases mortgages from banks.
B)
It usually has a lower yield than a Treasury bond.
C)
It is based on a pool of mortgages.
D)
It is issued by the GNMA.
B
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Why would a discount store have a lower gross margin percent than a jewelry store?
A. Discount stores are only beginning to explore gross margin in pricing decisions. B. Jewelry stores cannot offer the variety that discount stores offer. C. Discount stores traditionally do not profit as well as jewelry stores. D. Discount stores have a higher cost of goods sold. E. Discount stores have a lower priced merchandise strategy.
Which of the following is NOT an advantage of using depth interviews compared to using focus groups in marketing research?
A) Depth interviews can uncover deeper insights than focus groups. B) Depth interviews result in a free exchange of information that may not be possible in focus groups. C) Depth interviews attribute the responses directly to the respondent, unlike focus groups, where it is often difficult to determine which respondent made a particular response. D) With probing, it is possible to get at the real issue when topics are complex. E) Skilled depth interviewers are inexpensive and easy to find compared to focus group moderators.
Trainstar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics
The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising style is most likely used in the VitaZing ad? A) scientific evidence B) technical expertise C) personality symbol D) testimonial evidence E) lifestyle
In situational management, a(n) ______ style requires providing very little direction or support to employees, and it is appropriate when interacting with outstanding employees.
A. consultative B. autocratic C. participative D. empowering