Which of the following is a personal factor that influences a consumer's buying behavior?
A) life-cycle stage
B) motivation
C) status
D) family
E) social networks
A
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Information that is provided to an individual pertaining to that person’s behavior and performance is ______.
a. managing down b. managing sideways c. alienating d. feedback
The managers who deploy form of hybrid channels, adaptive channels, view their distribution channels as webs of capabilities embedded in an extended enterprise
They realize that by sharing their resources and capabilities in novel ways, they can take advantage of profit-making opportunities that they could not exploit alone. Indicate whether the statement is true or false
What is the customer lifetime value of a customer that that generates $1,000 (on average) of annual sales? Assume a 7% discount rate, a 15% profit margin, and a customer expected lifetime of 10 years.
a. $140 b. $1,054 c. $21 d. Cannot be determined from the information given
Under the common law, judges usually decide cases based on:
a. personal opinion b. decisions from previous cases c. the U.S. Code or U.S. Code Annotated d. the statutes of the state within which the court sits e. executive orders