An advantage of licensing is:
A. that it involves no significant risk.
B. ease of finance from the parent company.
C. an established reputation.
D. that it offers complete control to the licensor over the quality of licensed products.
Answer: C
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Which of the following represents a privilege granted by a government to use public property in performing services?
A) goodwill B) license C) franchise D) trademark
Person–job fit includes needs–supplies (NS) fit, which refers to the extent to which the job supplies the employee a ______.
A. sense of knowledge acquisition B. sense of skill acquisition C. sense of accomplishment D. sense of meaning in their work
Which of the following statements regarding cash equivalents is correct?
a. A one-year Treasury note could not qualify as a cash equivalent. b. All investments meeting the FASB's criteria for cash equivalents must be reported as such. c. The date a security is purchased determines its "original maturity" for cash equivalent classification purposes. d. Once established, management's policy for classifying items as cash equivalents cannot be changed.
Clearly defining the problem is an essential element of an MPR plan because it ________
A) describes the strengths and weaknesses of a brand B) determines the most effective course of action C) positions an organization within a market D) specifies how to increase product sales E) preserves the image of an organization