People are often ethnocentric and favorably predisposed to their own country's products, unless they come from a less developed country
Indicate whether the statement is true or false
TRUE
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________ demand is demand that will emerge if a particular economic, technological, political, or sociocultural trend continues
A) Existing B) Latent C) Incipient D) Parallel
All of the following are benefits of leasing except:
a. They have the ability to shift the tax benefits from depreciation and other deductions from a lessee that has little or no taxable income to a lessor that has substantial taxable income. b. They provide flexibility to change capacity as needed without having to purchase or sell assets. c. They have the ability to reduce the risk of technological obsolescence, relative to outright ownership, by maintaining the flexibility to shift to technologically more advanced assets. d. In an operating lease, the lessee recognizes the signing of the lease as the simultaneous acquisition of a long-term asset and the incurring of a long-term liability for lease payments.
The interaction between the DM and the researcher should be characterized by the seven Cs. Which of the following is not one of the seven Cs?
A) continuity B) communication C) causality D) candor
A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment
A) marketing strategy B) marketing objective C) strategic plan D) mission statement E) market portfolio