Answer the following statements true (T) or false (F)

1. A process strategy is a means of comparing what is happening against what is supposed to happen.
2. Knowing what errors are being made is a key to providing excellent service.
3. Measuring what guests think about a guest experience is easy for an experienced organization.
4. MBWA stands for Management Being Watchful Always.
5. The good organizations pick one primary method for measuring quality.


1. True
2. True
3. False
4. False
5. False

Business

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A. Variable B. Opportunity C. Fixed D. Mixed

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Enabling meaningful, personalized communication between a business and its customers is most essential to which of the following?

A) the marketing mix B) brand management C) customer relationship management D) the production orientation E) social responsibility

Business

Outline the beliefs of the various theories of ethics

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