Which of the following is not a step in the DATA approach?
a. Assess the costs of the program and the potential value of the results.
b. Track the actual results and link those results to the program.
c. Define the results that the program is designed to promote.
d. Promote the program in various social media channels.
e. Adjust the program based on results to optimize future outcomes.
d. Promote the program in various social media channels.
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Megaretailers have shifted the balance of power between retailers and producers, giving retailers more power
Indicate whether the statement is true or false
What should a salesperson do after finishing the sales presentation?
A. Wait for a positive response from the buyer. B. Use a trial close to determine the attitude of the product. C. Ask questions to assess the amount of knowledge gained by the prospect. D. Present proof statements. E. Ask for the order after fully doing the presentation.
________ is a sales approach where company representatives interact directly with the prospect
A) Public relations B) Personal selling C) Direct marketing D) Sales promotion
Which of the following would be a "common" cause of variation?
A) random sources B) a machine in need of repair C) an untrained worker D) a defective raw material