Hayden is viewed as attractive by most people who meet her. In class, her professors tend to call on her frequently, and her classmates think of her as outgoing and competent. Hayden could be experiencing the ________ effect.

A. halo
B. bias
C. stereotyping
D. evaluation


Answer: A

Communication & Mass Media

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Influences produced by the sheer fact of maturation, or growing older, are called

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?

A. Determine the audience members' astrological signs to indicate their states of mind. B. Use word concepts to find out the extent to which the audience favors or disfavors them. C. Ask audience members to rank values. D. Ask questions that place audience members in identifiable groups.

Communication & Mass Media

What are nonverbal transitions?

What will be an ideal response

Communication & Mass Media

An Institutional Review Board (IRB):

a) Safeguards the rights of researchers b) Creates codes of ethics for researchers c) Safeguards the rights of human subjects d) Makes sure research proposals use appropriate research methods

Communication & Mass Media