GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli. Which of the following could be a key marketing benefit of forming an online community?
A) A community enables GlaxoSmithKline to create opinion leaders.
B) Users generate their own content, so ads may appear near a variety of messages.
C) Two-way information flow can give the company customer information and insights.
D) The community can become a point of contact for product recalls.
E) An online community offers controllable one-way communication with customers.
C
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Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. When the top performers are on the cruise, the other salespeople who are not among the top 20 will have to report for work. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory
Which process creates a homogeneous product through a continuous series of standard procedures?
a. batch process b. make-to-order process c. continuous process d. none of the above
Even if you express sympathy immediately after learning of a death or accident via e-mail, you should still follow that message up with a ________ note
Fill in the blank(s) with correct word
Arby's sells its food items through company-owned stores and through franchises. Arby's uses ____ as a channel strategy.
A. channel extension B. intermediary exclusion C. broker utilization D. multichannel distribution E. channel diversification