________ implies that a performance-appraisal system is capable of distinguishing effective from ineffective performers.
A. Accuracy
B. Coherence
C. Sensitivity
D. Relevance
Answer: C
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Problems usually are of three types. Which of the following is not one of those types?
A. Opportunity B. Recurring C. Crisis D. Routine
A change from FIFO to LIFO in a period of rising prices will
A) decrease both the current ratio and the inventory turnover ratio. B) increase both the current ratio and the inventory turnover ratio. C) increase the current ratio and decrease the inventory turnover ratio. D) decrease the current ratio and increase the inventory turnover ratio.
Increasing consumer confidence in the perceived quality of a product fosters the product's
A) reputation value. B) relationship value. C) experiential value. D) symbolic value. E) economic value.
Two major reasons social media present a unique opportunity for marketers to communicate with consumers are that they are
A) well suited to advertising and personal selling. B) faster and more personal than other media. C) exempt from corporate and government oversight. D) not operated by large media organizations or advertisers. E) positioned to reach small audiences and limited geographical areas.