A defendant in a lawsuit must file what document to avoid losing the action?
A) A complaint
B) A cross-answer
C) An answer
D) An admission
C
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Which of the following is true of value-based pricing?
A) The cost of making a product and the desired profit margin are the two primary determinants in setting a value-based price. B) Value-based pricing does not consider what customers require from a product in terms of performance and price. C) Value-based pricing takes customer needs into account, but fails to consider customers' price sensitivity. D) In value-based pricing, price is developed around a product's relative strengths to give customers greater benefits than competing products offer. E) Value-based pricing is based on features of the product, but fails to consider the prices of similar products in the market.
In an endorsement style of execution, the endorsers can be characters that represent the product
Indicate whether the statement is true or false
Media outlets generally make information about their audiences available in order to
A) encourage possible take-overs by other media outlets. B) avoid government audits. C) aid in the sale of advertising time and space. D) spare companies the need to hire an advertising agency. E) encourage firms to buy more detailed behavioral information from them.
When a firm reacquires common shares under the Par Value Method for Repurchased Shares:
a. the Treasury Stock—Common account has a credit balance that reduces the amount of Marketable Securities reported on the balance sheet. b. the accountant debits the Treasury Stock—Common account for the par value of the repurchased shares, debits Additional Paid-In Capital for the difference between the original issue price of the shares and par value, and plugs Retained Earnings for any difference between the repurchase price. c. the accountant debits the Common Stock account for the par value of the repurchased shares, debits Additional Paid-In Capital for the difference between the original issue price of the shares and par value, and plugs Retained Earnings for any difference between the repurchase price. d. the Treasury Stock—Common account has a credit balance and therefore reduces total shareholders' equity. e. the accountant credits the Common Stock account for the par value of the repurchased shares, credits Additional Paid-In Capital for the difference between the original issue price of the shares and par value, and plugs Retained Earnings for any difference between the repurchase price.