Measuring the dilation of a person's pupil to measure attention to an advertisement is a technique used in:

A) informal research.
B) clinical research.
C) descriptive research.
D) observational research.


D

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Credibility of the information being presented can be established by

a. using quotes. b. using statistics. c. using personal examples. d. listing or mentioning the sources

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The Volkswagen buses plastered with peace and flower-power decals, the people selling the Grateful Dead paraphernalia, and the sharing of food and resources—no one enjoyed these more than ________

A) we B) us C) ours

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Which of the following best explains the main advantages of time-driven-activity-based costing for services over the use of conventional ABC?

A. Time-based resource and activity data is easy to collect and practical capacity is used by time-driven-activity-based costing. B. Theoretical capacity, used in this type of costing, allows service companies a better method to assess quality control than does conventional ABC. C. This type of costing allows service companies better information since their objectives when using ABC are different than those of manufacturing firms. D. The number of services can more easily be expanded than under conventional ABC, since costs are assigned to unused capacity. E. The number of line items on a service's bill is minimized and practical capacity is used by time-driven-activity-based costing.

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Which of the following is most likely to be a variable cost for an Internet retailer that sells spices, herbs, and seasonings to consumers?

A. annual lease on mixer used to blend seasonings B. executive salaries C. rent for building where spices and herbs are repackaged for consumers D. workers' insurance E. postage for shipping spices and herbs

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