Three major ways in which marketers engage in product differentiation are

A. product quality, product design and features, and product support services.
B. product quality, product support services, and packaging.
C. product support services, product design and features, and product positioning.
D. product positioning, product quality, and product management.
E. product positioning, product design and features, and product promotion.


Answer: A

Business

You might also like to view...

The speech of ______ is given in response to a speech of presentation.

Fill in the blank(s) with the appropriate word(s).

Business

Under the current law, lenders must meet quotas in extending credit to women and minorities

Indicate whether the statement is true or false

Business

The spot price of the market index is $900. A 3-month forward contract on this index is priced at $930. The annual rate of interest on treasuries is 2.4% (0.2% per month)

What annualized rate of interest makes the net payoff zero? (Assume monthly compounding.) A) 4.8% B) 8.5% C) 11.2% D) 13.2%

Business

Which of the following is NOT an example of a strategy used to shift demand to match capacity?

A. Differentiate on price B. Modify timing and location of service delivery C. Vary the service offering D. Stretch capacity E. Communicate busy days and times to customers

Business