Which of the following would NOT be a source of primary data?
A. observation methods
B. surveys
C. market tests
D. The Wall Street Journal
E. focus groups
Answer: D
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A product with a low perceived value is most likely to ________
A) fall within the fair value zone on a value map B) fall below the fair value line on a value map C) have a high market share D) have a low market share E) have delighted customers
Describe supervisory rating of subordinates, employee rating of managers, team/peer rating, self-rating, and outsider rating.
What will be an ideal response?
Nonprobability samples:
A. require more expensive marketing research than probability sampling B. include any sample in which little is done to obtain a representative cross section of the population C. by definition must be representative of the population D. often start out with random numbers to ensure selection of subjects is truly random E. offer an easy method for determining sampling error
The act of applying more resources to a project task to reduce its expected completion time is called ________.
Fill in the blank(s) with the appropriate word(s).