The VALS framework is an example of
A. a psychographic system.
B. a personality assessment.
C. geodemographic segmentation.
D. cognitive learning theory.
E. a study on the hierarchy of needs.
Answer: A
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Eye contact with a customer should be made frequently and held for at least 30 seconds.
Answer the following statement true (T) or false (F)
What is a long-arm statute?
What will be an ideal response?
An organization that has a relatively diverse employee population and makes an effort to involve employees from different gender, racial, or cultural backgrounds is a(n) ________ organization.
A) monolithic B) ethnocentric C) pluralistic D) bureaucratic E) homogeneous
According to an integrated marketing communications planning model, which of the following activities is best associated with the step "integrate and implement marketing communications strategies"?
A. identifying niche market segments B. establishing communication goals and objectives C. allocating tentative budgets D. purchasing media time and space E. analyzing source, message, and channel factors