Explain how extensive customization from market to market may cancel out some of the benefits of global trade for a company
What will be an ideal response?
One of the chief benefits of global trade is the efficiency obtained from scale economies; extensive customization will undo any of these gains, as the marketing mix changes from nation to nation.
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Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________
A) point-of-purchase promotions B) sweepstakes C) team selling D) event marketing E) personal selling
On January 1 . 2014, Jameson Company purchased equipment at a cost of $420,000 . The equipment was estimated to have a useful life of five years and a salvage value of $60,000 . Jameson uses the sum-of-the-years'-digits method of depreciation. What should the accumulated depreciation be at December 31 . 2017?
a. $240,000 b. $288,000 c. $336,000 d. $360,000
A pluralistic organization is best defined as an organization that
A. has a diverse employee population. B. fully integrates minority group members both formally and informally. C. has the most synergistic environment. D. has no cultural integration. E. explicitly supports discrimination and prejudice.
What level of commitment in international marketing may be most attractive when the political and economic stability of a foreign country is questionable?
A. Joint ventures B. Direct ownership C. Exporting D. Limited exporting E. Licensing