Advertising for a movie that describes the film as a "family-filled riot of fun" is relying on benefit segmentation.
Answer the following statement true (T) or false (F)
True
Marketers may segment consumers based on the benefits being sought, such as enjoying a movie.
You might also like to view...
What is the primary focus of a competitor-centered company?
What will be an ideal response?
Organizational rewards such as profit-sharing:
a. encourage competition between teams. b. reduce overall organizational performance. c. enhance connection to the organization’s overall goals and values. d. should not be used for teams.
A divorce is a total dissolving of a marriage
a. True b. False
Ethical behavior requires that:
A) Auditors' pay not depend on the success of the client's business. B) Auditors invest in businesses they audit. C) Analysts report information favorable to their companies. D) Managers use accounting information to benefit themselves. E) Auditors' pay depends on the success of the client's business.