The first step in the advertising campaign decision process is to:
A. make media decisions
B. evaluate the campaign
C. determine campaign objectives
D. develop advertising copy
E. make creative decisions
Answer: C
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Which of the following is most likely to use database marketing?
A) an airline B) a candy bar manufacturer C) a fast-food chain D) a toothpaste manufacturer E) a hair stylist
Which of the following enhance your presentation?
A) Practicing with equipment you might use. B) Using hand gestures. C) Moving appropriately. D) Preparing for con?icts. E) All of the above.
The trend in recent variable-pay design is to combine the best of
A. gain-sharing and profit-sharing plans. B. the Halsey and Rowan plans. C. balanced scorecard and cash profit-sharing plans. D. individual and group incentive plans.
Of type I and type II error, which is traditionally regarded as more serious?
a. Type I is considered to be more serious. b. Type II is considered to be more serious. c. Type I and Type II are equally serious. d. Neither Type I or Type II is serious and both can be avoided.