Which of the following statements about the Internet's impact on marketing is not true?
A. The Internet has broadened the scope of marketing communications.
B. The Internet has decreased the impact of brands.
C. The Internet has increased the richness of marketing communications.
D. The Internet has expanded the information intensity of the marketplace.
Answer: B
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Greyzone, a company that creates customized household furniture, is based in Terrania and is looking to enter other countries as well
The company identifies the country of Nyevka as a good option because the entry barriers for new companies are low in Nyevka. Which statement indicates that Greyzone follows a diversification strategy? A) Greyzone does not modify its products for the Nyevkan market. B) Greyzone leaves the Terranian market entirely in order to establish itself in the Nyevkan market with its current products. C) Noting that Nyevka lacks well-established suppliers of office equipment, Greyzone begins to manufacture and supply office equipment. D) Greyzone manufactures furniture in Terrania and ships it to Nyevka without setting up outlets in Nyevka. E) Noting that production costs are lower in Nyevka, Greyzone shifts its production operations entirely to Nyevka.
McDonald's famous golden arches and other marks used by the company illustrate a
a. suggestive mark. b. service mark. c. certification mark. d. collective mark.
Which of the following statements is true of buying an established business?
A. There is more creative freedom than when starting a business from scratch. B. Relationships with customers have to be established. C. Getting financing and credit is less challengingthan when starting a business from scratch. D. The chance of first-year failure is zero.
The cash budget can be used to provide an estimate of the firm's future financing needs
Indicate whether the statement is true or false