A vice president of advertising is working on a campaign to sell a new clothing line to teens. What would be her best advertising option?
a. a broad list from the Audit Bureau of Circulations and bids from three media forms
b. a low CPM and high media reach
c. a review of current ads and low media reach
d. a high CPM and a narrow list from the Audit Bureau of Circulations
b. a low CPM and high media reach
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_________occurs when the reader selects symbols to attach to the signs and symbols
a) Messaging b) Encoding c) Decoding d) Feedback
Janet believes that nobody can win when conflict erupts. From her perspective, everyone is hurt by conflicts. Janet's orientation to conflict is best described as
A) Lose-lose B) Win-lose C) Win-win D) Exit E) Voice
What are some of the keys to doing public relations well?
What will be an ideal response?
A persuasive speech can do all of the following except ________
A) convince audience members to take a form of action B) reinforce existing attitudes C) change attitudes D) All of the above are true.