What are marketing intermediaries and what are the various types?
What will be an ideal response?
Marketing intermediaries help the company promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.
Resellers are distribution channel firms that help the company find customers or make sales to them. These include wholesalers and retailers who buy and resell merchandise.
Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.
Financial intermediaries include banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods.
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Building physical capacity based on selecting a lower percentile day will NOT have a negative impact on ______.
a. customer satisfaction b. revenue c. long-term attendance growth d. cost
When it first opened stores across the United States, Bateman's, an office supply chain store, had the best product selection, the best service, and the lowest prices compared to other office supply chain stores
As a result, Bateman's captured a significant chunk of the market in the short run. Which of the following positioning strategies did Bateman's most likely use? A) more for the same B) more for less C) same for less D) less for much less E) more for more
A ratified contract can be disaffirmed even after the minor reaches the age of majority
Indicate whether the statement is true or false
Which of the following statements is true regarding special-purpose plans?
A. An invention plan is designed to be used internally for management purposes. B. A proof-of-concept website asks viewers to provide feedback on the concept. C. PPMs focus on the market and operationalization of a new invention. D. Operational plans should be drafted by lawyers.