When Sony launched its new PS4 gaming system, the product was sold as a package that included the game console, game controllers, wireless headset, and one video game. This is an example of
A. price bundling.
B. underpricing.
C. yield management.
D. survival pricing.
E. price skimming.
Answer: A
You might also like to view...
Grid store layouts
A. are also called loop layouts. B. encourage impulse purchasing. C. are used by specialty stores. D. are one of the most aesthetically pleasing designs. E. are cost-efficient.
Think about the difference between front-end evaluation and back-end evaluation, and identify each description with either front-end evaluation or back-end evaluation.
a. Project A is to find out if employees are experiencing safety-related concerns in the workplace, and if so, what type of safety-related concerns are most frequently mentioned and what should to be done about the concerns. ______ b. Project B is to find out how confident lab technicians feel about handling chemicals after they have participated in a lab chemical safety training program. ______
Distinguishing a stock dividend from a stock split can sometimes cause difficulties. Usually firms treat small-percentage distributions, say less than a _____ increase in the number of shares, as stock dividends and larger ones as stock splits
a. 5% b. 10% c. 25% d. 50% e. 100%
Debts owed by a business are called
A. assets. B. expenses. C. liabilities. D. equities. E. revenues.