Chevy Spark PhotoAll electric-powered automobiles such as the Chevy Spark shown in the photo above are in which stage of their product life cycle?
A. maturity
B. growth
C. accelerated development
D. introduction
E. decline
Answer: D
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The selling concept is typically practiced ________
A) to balance consumers' wants, company's requirements, and the society's long-run interests B) with products that offer the most in terms of quality, performance, and innovative features C) when the company focuses on building long-term customer relationships D) with goods that buyers normally do not think of buying E) by customer-driven companies
Which of the following is an example of a business acting upon an organizational core value?
A. Pegasus Autos finances research for developing more powerful engines. B. Pegasus Autos launches an ad campaign that promotes the company as being environmentally friendly. C. Pegasus Autos reduces engine emissions below federal guidelines to reduce pollution. D. Pegasus Autos lowers its retail prices to gain an advantage over its closest competitor.
What are the advantages and limitations of simple scoring models?
What will be an ideal response?
The goals that an organization chooses to adopt are defined by an individual or group. Different individuals have different ideas about which goals are important to pursue. In your judgment, what factor(s) should determine the priority of organizational goals? What types of goals should every organization have? Think of what goals would be important to an educational tutoring company, a Starbucks location, and a fitness center. List the goals in the order of importance, and explain why each set of goals is important for the respective company. Write your conclusions in a short essay.
What will be an ideal response?