A marketer that targets customers based on marital status and the presence and age of children is using
A. behavioristic segmentation.
B. lifestyle variables.
C. psychographic variables.
D. family life cycle.
E. phase of life segmentation.
Answer: D
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The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________
A) parity B) difference C) conflict D) weakness E) presence
The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels
A) control B) data security C) high involvement selling D) order conversion E) individualization
A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?
A. cooperative B. reminder C. institutional D. indirect competitive E. pioneering
Many states have eliminated the fee tail
Indicate whether the statement is true or false