A marketer that targets customers based on marital status and the presence and age of children is using

A. behavioristic segmentation.
B. lifestyle variables.
C. psychographic variables.
D. family life cycle.
E. phase of life segmentation.


Answer: D

Business

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The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________

A) parity B) difference C) conflict D) weakness E) presence

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The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels

A) control B) data security C) high involvement selling D) order conversion E) individualization

Business

A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

A. cooperative B. reminder C. institutional D. indirect competitive E. pioneering

Business

Many states have eliminated the fee tail

Indicate whether the statement is true or false

Business