________ are measures that marketers can use to watch the performance of their marketing efforts
A) Predictive analytics
B) Marketing metrics
C) Marketing controls
D) Touchpoints
E) Data warehouses
B
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________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power
A) Coercive B) Reward C) Legitimate D) Expert E) Referent
Irwin Altman and Dallas Taylor developed the Social Penetration Theory to show how relationships progress toward intimacy as a result of ______ from both partners.
a. mutual trust b. self-disclosure c. physical attraction d. words of affirmation
The Designer Company issued 10-year bonds on January 1, 2009. The 6% bonds have a face value of $800,000 and pay interest every January 1 and July 1. The bonds were sold for $690,960 based on the market interest rate of 8%. Designer uses the effective-interest method to amortize bond discounts and premiums. On July 1, 2009, Designer should record interest expense (round to the nearest dollar) of
A) $27,638 B) $24,000 C) $48,000 D) $55,277
A rock group assigns its payment under a performance contract to the Costume Shop, a business that has supplied the group with outrageous stage outfits, and to which the group owes a great sum of money. This is a(n)
A. valid assignment because of the rule of freedom to contract. B. valid assignment because this is a simple transfer of the right to receive money. C. invalid assignment because it increases the burden of the payor. D. invalid assignment because this is a personal service contract.