Using "we" language, such as "we have an opportunity to change our community" is a useful way to connect with listeners' values and experiences.

a. True
b. False


a. True

Communication & Mass Media

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After Josie, the spokesperson of her firm, finished her interview for a local TV channel, she and the firm's PR manager watched the interview coverage together. They discussed the positive and negative portions of the interview at length

What step did Josie and the PR manager take? a. Do a postmortem b. Be prepared c. Practice Q&As d. Interview the interviewer

Communication & Mass Media

This course may help in your involvement in ________

A) political parties B) unions/labor organizations C) professional groups D) church/local organizations E) all of the above

Communication & Mass Media

Electronic media sales departments are not burdened with ethical concerns

True False

Communication & Mass Media

A(n) __________ occurs when we falsely believe that a relationship partner has incompatible goals or is interfering with our attainment of our goals

Fill in the blank with correct word

Communication & Mass Media