The _____________________ are the aspects of the product in which the consumer judges the product.
a. Salient attributes
b. Brand loyalties
c. Niches
d. Brand values
a. Salient attributes
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Companies using direct distribution for consumer products rely on low gross margins to generate the revenue necessary to compensate salespeople
Indicate whether the statement is true or false
According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________
A) stars B) cash cows C) question marks D) dogs E) heroes
________ are self-service retailers that carry food and nonfood items arranged in departments
A) Supermarkets B) Convenience stores C) Specialty stores D) Variety stores E) Department stores
Which of the following statements about mission statements is true?
a. it states how a company will meet the needs of its customers. b. it should express the organization's purpose c. it must be communicated throughout the organization d. all of the above are true.