A brand creates a site on which customers can engage by posting their own stories and images. This activity represents ______.

a. paid and owned media
b. shared and paid media
c. owned and shared media
d. earned and paid media


c. owned and shared media

Communication & Mass Media

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The second goal of psychological profiling is to identify audience

a. beliefs. b. values. c. behavior. d. attitudes.

Communication & Mass Media

What is an impact of technology on prioritizing?

A. It can create "unimportant urgency" B. Allows most tasks to get overlooked C. Decreases urgency D. Increases importance

Communication & Mass Media

Ernest Dickerson used threedifferent colorschemes in Malcolm X inorderto

a. establish narrativeorganization b. emphasizepsychologicaltruth c. comment on the characters d. givethefilm ablack-and-whitelook

Communication & Mass Media

A cardinal rule of using sound in film is that sound must always correspond with what's happening on screen

Indicate whether the statement is true or false

Communication & Mass Media