Social classes differ in media preferences, with upper-class consumers often preferring ________ and lower-class consumers often preferring television
A) movies
B) radio
C) video or computer games
D) magazines and books
E) music downloads
D
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_____ determines the look and location of text, pictures, animations, and other elements on a Web page.
A. Uniform Resource Locator (URL) B. Hypertext Markup Language (HTML) C. Extensible Markup Language (XML) D. Hypertext Transfer Protocol (HTTP)
When deriving the equity value of a firm, an analyst forecasts the real dividends expected to be paid in the future. In this case, which discount rate should be used?
a. The nominal rate of return b. The real rate of return c. The risk free rate of return d. The risk adjusted rate of return
The Assembly Department of Protocol, Inc., manufacturer of computers, incurred $280,000 in direct material costs and $70,000 in conversion costs. The equivalent units of production for direct materials and conversion costs are 1000 and 900, respectively. The weighted-average method is used. The cost per equivalent unit of production for direct materials is ________. (Round your answer to the nearest cent.)
A) $77.78 B) $70.00 C) $311.11 D) $280.00
Using the product improvement approach, a marketer would focus on proactively changing the environment to meet the qualifications or offerings of the person
Indicate whether the statement is true or false