Best Western International, Inc., a national hotel chain, paid couples to film themselves as they spent three to seven days on a cross-country trip. Best Western found that women usually decide when to pull off the road, where to stay overnight, and what amenities the lodging should have to make their stay more enjoyable. These couples made choices in a typical environment, providing ________ research to Best Western.
A. ethnographic
B. alternative
C. secondary
D. focus group
E. developmental
Answer: A
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When merchandise is sold FOB shipping point, the buyer is responsible for the shipping costs
a. True b. False Indicate whether the statement is true or false
The amount of cash the maker is to pay the payee on the maturity date of the note is called the ____________________
Fill in the blank(s) with correct word
Answer the following statements true (T) or false (F)
1. Contribution margin is the difference between net sales revenue and variable costs. 2. Contribution margin is the amount that contributes to covering variable costs. 3. Steadigen Company sells two generators—Model A and Model B—for $454 per unit and $396 per unit, respectively. The variable cost of Model A is $408 per unit and of Model B is $314 per unit. If Steadigen Company's sales incentives reward sales of the goods with the highest contribution margin per unit, the sales force will be motivated to push sales of Model A more aggressively than Model B. 4. Resolute Company sells two generators—Model A and Model B—for $456 per unit and $394 per unit, respectively. The variable cost of Model A is $406 per unit and of Model B is $304 per unit. The company will generate lower revenues but a higher net income if it sells more of Model B than Model A. 5. If the sales price of Product X is $24.00 per unit and unit fixed cost is $7.50, its contribution margin per unit is $16.50.
Explain the advantages and disadvantages of equity financing.
What will be an ideal response?