Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in

A. exporting.
B. a joint venture.
C. licensing.
D. management contracting.
E. None of these answers is correct.


Answer: C

Business

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David writes the following at the start of his business plan: “Computers are used by almost everyone in today’s tech-savvy world. Computers are here to stay.” What advice would you give David?

a. Reserve this statement for the marketing section of the business plan. b. Revise this statement to explain why computers are here to stay. c. Remove the statement. It does not communicate new information. d. Keep the statement where it is as it will help establish the market size.

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A license: A) Can be removed at any time only if oral

B) Is an interest in land. C) Is revocable at any time. D) None of the above

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A) $0 B) $2,000 C) $4,000 D) $6,000

Business