Which of the following is true for persuasive messages?
A) The messages must be competitive.
B) The message must be based on positive social outcomes.
C) The message must be compelling.
D) The message must use lively words and phrases.
E) The message must be highly visual.
Answer: C
Explanation: C) In today's information-saturated business environment, having a great idea or a great product is no longer enough. Every day, untold numbers of good ideas go unnoticed and good products go unsold simply because the messages meant to promote them aren't compelling enough to be heard above the competitive noise.
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To reduce the cost of collecting its accounts receivable, a company sells its accounts receivable to a financial organization. The service is called:
a. collection agency advance b. lock-boxing c. Factoring d. Funding
All statistical techniques can be applied to ratio data
Indicate whether the statement is true or false
Which statement is not true about natural observation?
A) The observed phenomenon will more accurately reflect the true phenomenon. B) A disadvantage of natural observation is the cost of waiting for the phenomenon to occur. C) A test kitchen set up in a shopping mall would be used in a natural observation. D) A disadvantage is the difficulty of measuring the phenomenon in a natural setting.
The Truth in Lending Act (TILA) is intended to furnish the consumer with a better opportunity to shop for credit among merchants, finance companies, credit unions, and banks.
Answer the following statement true (T) or false (F)