Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
A) product-communications extension
B) product extension-communications adaptation
C) product adaptation-communications extension
D) dual adaptation
E) product innovation
E
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Answer the following statements true (T) or false (F)
1. Research shows that managers spend about 20 hours per week writing messages such as e-mails, memos, letters, and reports 2. Oral managerial communications offer strategic advantages such as economy, efficiency, accuracy, and official permanence. 3. Collaboration is thought to improve writing quality. 4. One of the more serious problems associated with collaborative writing is dealing with conflicts that arise. 5. Only collaborative writing groups with reoccurring conflicts should elect a team leader
The degree to which a person is courteous, likable, good-natured, and flexible” is which of the Big Five dimensions of personality?
b. Extraversion/introversion c. Openness to experience d. Emotional stability
“Cancellation of the positive and negative forecast errors can distort the information.” This is a drawback of ______.
a. mean squared error (MSE) b. mean absolute deviation (MAD) c. mean absolute percentage error (MAPE) d. cumulative sum error (CSE)
Which of the following is true regarding incorporation?
a. A corporation must be incorporated in the state in which it has its principal place of business. b. Laws regarding incorporation and the rights and duties of corporations are uniform from state to state. c. Since the mid-1930's, Delaware has been considered the preeminent state for incorporation. d. Incorporation may be done pursuant to common law as well as statute.