Commercials that are loud and present unexpected imagery will usually
a. decrease the viewer's attention due to sensory gating.
b. decrease the viewer's attention due to sensory conflict.
c. increase the viewer's attention.
d. have no effect on the viewer's attention.
C
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The observation that we enjoy stimulating activities such as driving in fast cars or riding roller coasters is inconsistent with __________ theories
a. humanistic c. instinct b. drive-reduction d. primary drive
Are chubby babies at risk for later overweight and obesity? How can concerned parents prevent their infants from becoming overweight children and adults?
What will be an ideal response?
While developing a research proposal, Dr. Smith is debating whether he is justified in deliberately misleading research participants as part of his empirical strategy. Dr. Smith is concerned with the __________ of his research approach
a. validity b. morality c. adequacy d. reliability
Measures of brain activity during tasks requiring intelligence indicate that, in order to solve the same problem, the brains of people with high scores on standard intelligence measures ____
a. ?do not have to work as hard as the brains of people with lower scores b. ?work harder than the brains of people with lower scores c. ?work more quickly than the brains of people with lower scores d. ?work less quickly but more accurately than the brains of people with lower scores