Sheila Coffman is running for mayor against Joe Ramos. Coffman runs a series of commercials that describe negative attributes about Ramos and positive attributes about herself. Which of the following does this situation illustrate?
a. agenda-setting theory
b. inoculation theory
c. principles of influence theory
d. image restoration theory
b. inoculation theory
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Speech writing goes more smoothly if the speaker writes an effective introduction before writing the
body of the speech. Indicate whether the statement is true or false
Television news came of age during the Vietnam War
a) true; b) false
Steve likes to call himself the world's biggest Star Trek fan. He insists that it is the best science fiction franchise ever. When his friend Moritz tried to tell him that Star Wars has actually made more money, Steve cut him off and said, "Don't be ridiculous." This is an example of
A. feedback. B. closed-mindedness. C. pseudolistening. D. external noise.
An important strategy that you can use to reinforce your points is to read the content of your presentation media verbatim to your audience
Indicate whether the statement is true or false