Which of the following would most likely result from overly aggressive sales promotion?
A. improved levels of brand attitude
B. lower costs per transaction
C. an increase in industry sales and profits
D. inadequate primary research data
E. a price war between competitors
Answer: E
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Revenues recorded during an accounting period must be converted to the amount of cash received from customers during the year in order to prepare a statement of cash flows under the direct method
a. True b. False Indicate whether the statement is true or false
What is the impact on the cash flow statement from a decrease in accounts receivable, assuming the indirect method is used?
a. A decrease in the cash flow from operating activities b. An increase in the cash flow from operating activities c. An increase in the cash flow from financing activities d. None. A decrease in accounts receivable has an impact only if the direct method is used
Which of the following is a major advantage of using agents and brokers?
A) Wider distribution of products is possible. B) It is easy to have control over agents and brokers. C) Brokers can be more trustworthy than franchises. D) Agents and brokers are not well informed about the local markets.
The antifraud provisions of the 1933 Act pertain to only registered securities
a. True b. False Indicate whether the statement is true or false