Home & Hearth Furniture, Inc, and Inez, a consumer, enter into a contract for a sale of a suite of bedroom furniture. If the contract includes a clause that is perceived as grossly unfair to Inez, its enforcement may be challenged under the doctrine of
a. good faith.
b. impracticability.
c. square dealing.
d. unconscionability.
D
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Concept evaluation tests are used to:
A) reduce the concepts under consideration to a manageable number. B) generate new product ideas. C) refine the concept statements. D) quantitatively assess demand for the concept.
Explain the key guidelines that marketers must follow to leverage owned media, earned media, and paid media?
What will be an ideal response?
You have been assigned a project to identify approaches to defend against the entry of multinational companies into an emerging market. Use two examples from Chapter 7 to illustrate your strategic options.
What will be an ideal response?
The Supreme Court has held that in awarding punitive damages, a court must consider three "guideposts." Which of the following is NOT one of these guideposts?
a. the reprehensibility of the defendant's conduct b. whether or not compensatory damages will also be awarded c. the ratio between the harm suffered and the award d. the difference between the punitive award and any civil penalties used in similar cases