Generally speaking, mass marketing has given way to target marketing, which focuses on satisfying the demands of a particular segment of the entire market

Indicate whether the statement is true or false


T

Business

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When using the accounting rate of return, what is the rule for making the decision to make the investment?

What will be an ideal response?

Business

Which of the following situations would most likely require persuasion within an organization?

A) ?Asking employees to attend training sessions on a new software for entering timesheets B) ?Telling employees about the new health insurance prescription drug compensation plan C) ?Asking employees to participate in an exercise program to improve wellness and to reduce health insurance costs D) ?Informing employees about a change in shuttle services

Business

The break-even quantity for a certain kitchen appliance is 6000 units. The selling price is $10 per unit, and the variable cost is $4 per unit. What must be the fixed cost to break even at 6000 units?

A) less than $35,000 B) between $35,000 and $40,000 C) between $40,001 and $45,000 D) above $45,000

Business

Publicity allows a firm to avoid media costs.

Answer the following statement true (T) or false (F)

Business