Ethical dilemmas associated with sample size determination include all of the following except ________
A) inflating the standard deviation to increase sample size and project revenue
B) what should be done when a difference in the actual standard deviation and the estimated standard deviation results in a larger confidence interval than desired
C) investigating the possibility of non-response bias and making a reasonable effort to adjust for it
D) All of the above pose ethical dilemmas.
D
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The value of a brand name in communicating quality or other aspects of the product is called:
A) value equity. B) brand equity. C) brand position. D) strategic value.
Imagine you are creating a new product to sell in an up-and-coming market. Which of the following statements indicates that it would be difficult for you to enter this new market?
A. The threat of new entrants' force is high in the up-and-coming market. B. The threat of new entrants' force is high during the summer months in the up-and-coming market. C. The threat of new entrants' force is low in the up-and-coming market. D. All of these depending on the time of year.
Which of the following are recognized as proactive influence tactics?
A. competitive tactics B. coercive tactics C. coalition tactics D. influential tactics
Which of the following is NOT true of netiquette?
a. Netiquette is dependent upon the written word. b. Netiquette avoids the use of shouting, dissing, flaming, and spamming. c. Negative information can be sent via e-mail. d. If a message is not for the entire company, then do not send it by e-mail.