For ______ , you want to provide people with basic information about how to buy a product or purchase a service.

A. immediate action items
B. delayed action items
C. informational items
D. persuasive items


A. immediate action items

Communication & Mass Media

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When employing the artistic standard to the evaluation of your classmates' speeches, you will be

determining whether the speaker does all of the following EXCEPT A) adapts to the rhetorical situation. B) follows accepted principles of speaking. C) conforms to ethical norms. D) achieves its goal. E) conforms to conventional thinking.

Communication & Mass Media

Direct sales of advertising space usually comes in the form of these ads:

A. scroll-overs B. banners C. pop-ups D. rate cards E. all of these F. none of these

Communication & Mass Media

A word formed from the first letters of a series of words and that can be pronounced like a word is called as an enumeration.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Consider an excerpt from the statement of purpose forwarded by Sanchez and Stuckey (2000) in their analysis of the text The Indian in the Cupboard

"We then analyze the elements that promote emancipatory readings in counter-hegemonic text: the theme of maturation, overt challenges to hegemonic codes, and the proffering of implicit alternatives to those codes" (p.79) Sanchez, V.E. & Stuckey, M.E. (2000). Coming of age as a culture? Emancipatory and hegemonic readings of The Indian in the Cupboard. Western Journal of Communication, 64(1), 78-91. Which tradition in communication criticism does this description illustrate? a. The rhetorical tradition b. The social tradition c. The cultural tradition d. The critical tradition

Communication & Mass Media