Many creative people follow proven formulas when creating ads because they are safe.
Answer the following statement true (T) or false (F)
True
Many creative people follow proven formulas when creating ads because they are safe. Clients often feel uncomfortable with advertising that is too different.
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When using XL Data Analyst to compare two mutually exclusive groups as to their respective percentage on a category, the ________ variable is the variable on which the groups will be compared
A) target B) grouping C) independent D) group E) segmenting
Companies that base their business on the Web do not have international marketing problems
Indicate whether the statement is true or false
Early research on followership resulted in a series of ______ which form the building blocks for additional theory building.
A. case studies B. typologies C. autobiographies D. psychometric instruments
Incumbent directors are the former directors of a corporation
Indicate whether the statement is true or false