Pria was upset when she heard that another nail salon was opening down the street from hers. She recently took out a loan to upgrade the salon's furniture and lighting. Pria is responding to what kinds of forces in the business environment?
A) social
B) global
C) competitive
D) technological
E) economic
Answer: C
Explanation: C) Both Pria and the new salon will be competing for the same customers in the local area.
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Identify the statement that addresses the mode of entry
A) "We need to start-off with penetration pricing strategy for our products to make it familiar in the market." B) "We have to concentrate on disintermediation of the supply chain if we want to succeed in this market." C) "We should consider a joint venture with a firm that has the greatest presence in the market." D) "We can use price skimming to portray a high-quality image for our product."
Rhodia invites tourists from all over the world to experience its pristine nature, clear skies, and beautiful summertime climate. This exemplifies ________
A) corporate image marketing B) social marketing C) place marketing D) social engineering E) negative brand equity
A report is prepared using presentation software and much of the information in the report is conveyed through graphs, diagrams, and other visual elements. This report is created in the form of a(n) ________
A) memo B) email C) letter D) formal report E) presentation report deck
Which of these statements accurately describes exploratory informative presentations?
a. They should resolve any unanswered questions on the topic. b. Experts on the subject may be tentative with their conclusions. c. They assume the audience has some previous knowledge about the topic. d. They do not invite the audience to learn or discover.