Which of the following objectives does creation of buyer personas to describe buyers whose
needs will not be met by a product or service achieve?
A) checking if a particular product is properly focussed
B) helping liquidate inventory or selling product to another company
C) allowing the product to penetrate all market segments
D) understanding purchase motivation
A
You might also like to view...
______ group members achieve their objectives at the expense of others in the group.
Fill in the blank(s) with the appropriate word(s).
Which of the following describes the consistency data quality characteristic?
A) The degree to which all the required data is present in the data collection B) The extent to which the data properly conforms to and matches up with the other data C) The extent to which data correctly reflects the real world instances it is supposed to depict D) The extent to which the data conforms to its specified format
Which of the following is a defining characteristic of unstructured organizations?
A) It takes the virtual and networked organizational concepts to an extreme. B) It decreases division of labor and work specialization. C) It has a chain-of-command system that establishes a clear line of authority flowing from the top down. D) It involves grouping employees according to their skills. E) It involves using product divisions, grouping departments around each of the company's products.
Although forward contracts may reduce translation exposure at the expense of increasing transaction exposure, they are sometimes used to hedge translation exposure
a. True b. False