Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation
A) geographic
B) psychographic
C) usage
D) positioning
E) social class
A
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As discussed in the text, the functions of the B/AR/CR process:
a. is identical to those of the order entry/sales process b. supports the problem-solving processes of marketing managers c. collects amounts due from customers d. is unrelated to the functions of the order entry/sales process
Technical skills are the ______.
A. ability to work with things B. ability to work cooperatively with others C. ability to work with ideas D. ability to be behaviorally flexible
Selective ________ refers to a tool that helps individuals focus on what is relevant and eliminate what is not.
A. awareness B. distortion C. retention D. attention E. hearing
________ is best described as the output range needed to bring down the cost per unit as much as possible, allowing a firm to stake out the lowest-cost position that is achievable through economies of scale.
A. Break-even output B. Minimum efficient scale C. Optimum sustainable yield D. Maximum output capacity